Success Story 2
Top Producer Increases Volume by 217% After 1 Year
Highlights:
ROI 2,339% | Volume 217%
Colleen Pickett
Sales Representative
Colleen Pickett ranked in the Top 100 individuals in Canada for Re/Max from 1996-2011 and was also inducted into the Circle of Legends in 2012 with an overall rank of #2 in Canada. However, Colleen started to notice a significant reduction in market share. She was experiencing challenges in relation to the recent Internet boom and realized that she needed to harness the power of digital advertising to attract more leads. Colleen decided to try the Leads on Demand™ system after exhausting every traditional advertising avenue she could.
LOD Results:
In just one year, Colleen’s GCI skyrocketed. She went from earning $113,000 to $325,000 with the Leads on Demand™ software.
ROI increased to 2,399% with Leads on Demand™
Annual ad spend with LOD decreased to -609%
After 1 year her volume increased to 217%
2.95% Closing ratio with LOD
50x increase in brand awareness
Lead database totaled 1300+ new leads compared to 289 at Re/Max – a 450% increase
Challenges
Generate new business & increase existing database
Decrease ad spend while increasing overall ROI
Compare ROI on LOD leads vs. alternative solutions
Leaving a household brand to a new brand powered by LOD Inc.
Solutions
Leads On Demand
Product: Gold Leads Annual Plan
Purpose: Generate business/database
Benefits:
- Get any number of leads in any city
- Gold leads is LOD’s mid tier product
- Measurable and predictable results, backed by Google
- Guarantees include:
- Lead exclusivity
- 24 hour turn around time
- 100% real (fake leads returned)
- Guaranteed to be in the city requested
Social Media Plan
Product: Social Silver Plan Monthly
Purpose: Increase brand awareness
Benefits:
- Increase brand visibility
- Where others teach, we just do it
- Position agent as an expert in their market
- Provides instant visibility for:
- Agents real estate listings
- Neighbourhood updates
- Referral programs
Training
Product: LOD University
- Completed all 2 mandatory courses
Purpose: Improve closing techniques
Benefits:
- Agents are prepared before they make that first contact
- Agents learn how to convert leads at 5% from A to Z
- Must pass the Script & Lead Protocol courses to work live leads
Remarket via Facebook + Instagram
Product: Remarket FB + IG Monthly
Purpose: Reinforce brand, Ice breaker prior to contact
Benefits:
- Extremely cost effective
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse Facebook & Instagram
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via Google Display
Products: Remarket Google Monthly
Purpose: Reinforce brand, Ice breaker prior to contact
Benefits:
- Extremely cost effective
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse 90% of the Internet
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via YouTube Video
Products: Remarket YouTube Monthly
Purpose: Reinforce brand, Ice breaker prior to contact
Benefits:
- Strong resonance factor via video based ads
- Elicit business from existing leads and website visitors
- Video ad plays prior to each video
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Leads On Demand
- Purchase Gold leads annual plan
Benefits:
- Gold leads is LOD’s mid-tier Leads On Demand product
- Measurable and predictable results, backed by Google
- Guarantees include:
- Lead exclusivity
- 100% real (agents can return fake leads)
- Guaranteed to be in the city requested
Social Media Plan
- Purchase Social Silver plan monthly
Benefits:
- Increase brand visibility and awareness
- Position agent as an expert in their market.
- Where others teach, we just do it for agents!
- Social Media plans provide instant visibility for:
- Agents real estate listings
- Special offers
- Listing updates
- Referral programs
Remarket via Facebook + Instagram
- Purchase Remarket via Facebook + Instagram monthly
- Remarketing is product 3 of 8 available
Benefits:
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse Facebook & Instagram
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via Google
- Purchase Remarket via 90% of Internet monthly
Benefits:
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse 90% of the Internet
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via YouTube
- Purchase Remarket via YouTube monthly
Benefits:
- Elicit business from existing leads and website visitors
- Video commercial played as they watch YouTube
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Training via LOD University
- Completed the 2 mandatory courses
- Concentrated efforts on the outbound script & objection handling
Benefits:
- LOD University is a series of online courses developed by industry leaders
- Learn how to convert leads at 5% from A to Z
- Must pass the Script & Lead Protocol courses to work live leads
Ready To Take Your Real Estate Business To The Next Level?
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