Success Story 4
Brand New Agent Experiences 884% ROI in First Year with Leads on Demand™
Highlights:
ROI 884% | Database 3,066%
Paolo Castellano,
Broker
Paolo Castellano started with Leads on Demand™ as a brand-new Sales Representative. Without any previous sales or real estate experience, he earned $120,118 in GCI with Leads on Demand™ in his first year.
LOD Results:
Paolo had earned 884% ROI in his first year. Within his second year, he had topped that and increased his volume by 128%.
884% ROI in his first year with Leads on Demand™
2.08% Closing ratio with LOD
30x increase in brand awareness
Lead database totaled 1900+ new leads
“My first year in real estate, my ROI was 884% utilizing Leads on Demand™”
Challenges
Generate new business & build a database from scratch
Closing internet leads with no previous training/experience
Compare ROI on internet leads vs. alternative advertising
Solutions
Leads On Demand
Product: Gold leads pay-as-you-go
Purpose: Generate business/database
Benefits:
- Get any number of leads in any city
- Gold leads is LOD’s mid product
- Measurable and predictable results, backed by Google
- Guarantees include:
- Lead exclusivity
- 24 hour turn around time
- 100% real (fake leads returned)
- Guaranteed to be in the city requested
Remarket via Facebook + Instagram
Product: Remarket FB + IG Monthly
Purpose: Reinforce brand, Ice breaker prior to contact
Benefits:
- Extremely cost effective
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse Facebook & Instagram
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Training
Product: LOD University
- Completed all 2 mandatory courses
Purpose: Improve closing techniques
Benefits:
- Agents are prepared before they make that first contact
- Agents learn how to convert leads at 5% from A to Z
- Must pass the Script & Lead Protocol courses to work live leads
Leads On Demand
Products: Purchase Gold leads pay-as-you-go
Benefits:
- Gold leads is LOD’s mid-tier Leads On Demand product
- Measurable and predictable results, backed by Google
- Guarantees include:
- Lead exclusivity
- 100% real (agents can return fake leads)
- Guaranteed to be in the city requested
Remarket Via Google
Products: Remarket via 90% of Internet monthly
Benefits:
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse 90% of the Internet
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via YouTube
Product: Remarket via YouTube monthly
Benefits:
- Elicit business from existing leads and website visitors
- Video commercial played as they watch YouTube
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket Via Social Media
Products: LOD Univeristy
- Completed the 2 mandatory courses
- Concentrated efforts on the outbound script & objection handling
Benefits:
- LOD University is a series of online courses developed by industry leaders.
- Agents learn how to convert leads at 5% from A to Z
- Must pass the Script & Lead Protocol courses to work live leads.
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